With the team of Rob Liefeld and Jim Lee broken apart, the Heroes Reborn event limps to a disappointing conclusion, hampering Lee’s attempt to merge Marvel and Wildstorm. Marvel Entertainment regains complete creative control of their characters even as they spiral through a bankruptcy that hampers production of their titles. Which title does Rob favor the most out of the entire saga? The answer will surprise you.

The much anticipated Heroes Reborn titles arrive, Avengers #1 becomes the top selling book in that title’s history, but is it enough to stave off Marvel’s pending bankruptcy? Chaos erupts as Jim Lee works behind the scenes to take over Marvel and run it from his La Jolla studio! Rob Liefeld relives his first hand account of Marvel’s most dramatic period!

Marvel Comics recruitment of top Image founders Rob Liefeld & Jim Lee to restore sales on the flagship titles of the Marvel Universe have the industry buzzing with excitement. Conflicts arise within Image Comics and tensions begin to boil over as the launch of Captain America & The Avengers is near!

In 1996 Marvel turned to their two best-selling creators, Rob Liefeld & Jim Lee, making them an offer they could not refuse! These two creators were given a chance at history, charged with turning around the fortunes and sagging sales of Marvel’s former Icons, Captain America, Avengers & Fantastic Four. The publisher outsourced all creative control to Liefeld & Lee. Rob examines the behind the scenes drama and details surrounding this historic decision and the subsequent excitement it generated.

The X-Men franchise becomes an absolute cash cow for Marvel, spin-offs and bi-weekly schedules shift power in the industry enriching publisher, retailers and creators alike. Rob details the bold moves by Marvel that paved the way for everything that would follow!

A surge of new talent ascends on the comics industry. Young, hungry voices looking to find the platforms to boost their artistic signals scramble to get regular assignments. A comic no one wants to draw, Hawk & Dove, becomes the vehicle for one young creator to blast off into the stars. Rob charts his own path creating the New Dove, contributing to DC Comics cannon, the behind the scenes conflicts that defined his first work and the long term impact it gave his career.

The winds of change were shifting in the comics industry, the old guard was fading and a new class was ready to take the industry by storm. Rob details a chance encounter with Todd McFarlane in 1988 during San Diego Comic-Con that was the beginning of a formidable alliance, one that would challenge, change and alter the comic book landscape forever.