VENOM! BISHOP! DEADPOOL! DARKHAWK! A new age of comic book anti-hero arrived in the 1990’s! The West Coast Mafia Of Creators! The West Coast “Style” of drawing comics! Rob Liefeld & Jimmy Jay break down all the trends, tropes and triumphs of a break through era in comic books!  

As Cable’s popularity skyrockets, Rob tracks the trajectory of his dynamic new creation. As everyone at Marvel tries to get in on the action and capitalize on the momentum, Rob recalls the necessary gambles he took to ensure that his vision for the character would endure, a practice he’d continue all the way towards Cable’s debut on silver screen!

The 90’s Storm of New Talent and Characters strikes the industry with a bang! A mysterious new figure emerges to shake things up in the X-Men Universe, the brainchild of young wunderkind Rob Liefeld, CABLE! Rob recounts the swirl of activity and negotiations that brought Cable to life in the pages of New Mutants!

The Decade of Dominance arrives! Sales shattering comic books and characters arrive on the scene! Bold new creators hit it big and change the comic book landscape forever! The decade of Venom, Cable, Deadpool & Harley Quinn continues to resonate powerfully in pop culture today. It all starts with the Batman movie and the summer of 1989!

With Marvel’s frivolous lawsuit to prevent publication of the all new Fighting American defeated, Rob releases a new comic series to much acclaim. The best and biggest names in comic books contribute to an epic run of all-new Fighting American adventures. To further honor the legacy of Joe Simon & Jack Kirby, Fighting American toys…

With the team of Rob Liefeld and Jim Lee broken apart, the Heroes Reborn event limps to a disappointing conclusion, hampering Lee’s attempt to merge Marvel and Wildstorm. Marvel Entertainment regains complete creative control of their characters even as they spiral through a bankruptcy that hampers production of their titles. Which title does Rob favor the most out of the entire saga? The answer will surprise you.

The much anticipated Heroes Reborn titles arrive, Avengers #1 becomes the top selling book in that title’s history, but is it enough to stave off Marvel’s pending bankruptcy? Chaos erupts as Jim Lee works behind the scenes to take over Marvel and run it from his La Jolla studio! Rob Liefeld relives his first hand account of Marvel’s most dramatic period!

Marvel Comics recruitment of top Image founders Rob Liefeld & Jim Lee to restore sales on the flagship titles of the Marvel Universe have the industry buzzing with excitement. Conflicts arise within Image Comics and tensions begin to boil over as the launch of Captain America & The Avengers is near!

In 1996 Marvel turned to their two best-selling creators, Rob Liefeld & Jim Lee, making them an offer they could not refuse! These two creators were given a chance at history, charged with turning around the fortunes and sagging sales of Marvel’s former Icons, Captain America, Avengers & Fantastic Four. The publisher outsourced all creative control to Liefeld & Lee. Rob examines the behind the scenes drama and details surrounding this historic decision and the subsequent excitement it generated.

The X-Men franchise becomes an absolute cash cow for Marvel, spin-offs and bi-weekly schedules shift power in the industry enriching publisher, retailers and creators alike. Rob details the bold moves by Marvel that paved the way for everything that would follow!