Gimme, Gimme, GIMMICK!

A deep dive into the history of the cover enhancements, gimmicks and variants that publishers have utilized to increase sales and awareness. Many of those same incentives are now used by studios and theater chains to drive interest in films and DVD collections as well. Plus, Recency Bias! What is it and how it applies to THE BATMAN! 

About the Author
Rob Liefeld’s legendary career began at the age of 18 years old. Fresh out of high school he was hired by both Marvel and DC Comics where he began laying the foundation for a resume that would define a generation. Among the most popular of Liefeld’s creations are Deadpool, Cable, Domino, X-Force, Youngblood, Supreme, Prophet and Glory.