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Secret Wars & the Rise of the Cross Over Event!
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Podcast: Play in new window | Download
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Mini-series and Cross Over events arrived in the 80’s, signaling a huge shift in dynamics between publishers, retailers and fans. It changed comic books forevermore! Was it all just a happy accident? Rob examines the origins behind the Rise of Corporate Events and the toy company arms race that fueled the most successful Marvel comic book of a decade!